Your website is one of the most powerful digital marketing assets. It serves as a hub of information for potential customers who want to learn more about your business. Most importantly, your website is an excellent platform for establishing credibility and promoting products or services.
You can build your reputation online simply by developing a high-quality website. To do so, you can rely on exceptional web design and development strategies. The goal is to design an attractive layout, create quality content, and develop ways to help people navigate through your website conveniently.
But web design is not the only crucial aspect of building a website.
Besides web design, you need to consider SEO, also known as search engine optimization in Singapore. SEO is the reason your website is showing up on search engines like Google and Bing. If you enhance your site’s web design for SEO, you can increase your rankings and attract more visitors.
SEO services play a significant role in your web design strategy. If your website is ranking low on search results, perhaps your web design might be the root cause of your problem.
Here are some of the most common web design mistakes that harm your SEO in Singapore this 2021.
5 COMMON WEB DESIGN MISTAKES THAT HARM YOUR SEO IN 2021
1. POOR NAVIGATION DESIGN
Navigation design is the process of creating and designing your website to make it easily navigational. In doing so, you can help users go from point A to point B on your website conveniently, thus improving their overall user experience (UX).
But what if your website has a poor navigation design?
If that is the case, expect your SEO rankings to be affected by your site’s poorly designed navigation. People visiting your website will have a hard time trying to find what they need. As a result, they will leave your website in just a few seconds.
When designing your website, ensure that your customers find what they need at a glance. Use an attractive colour scheme and place the menu on top of your homepage where anyone can notice instantly. Also, use internal links to redirect visitors to other pages on your website. That way, users can find what they are looking for on your website by clicking on the correct links.
2. SLOW LOADING TIMES
People’s patience is limited. Do not expect your visitors to wait for more than five seconds just so your website can fully appear. The truth is, around 40% of consumers will wait no longer than three seconds for a web page to load before they abandon the website.
Slow loading times are one of the many problems that could increase your site’s bounce rate. To improve your SEO rankings, try optimizing your website speed, first and foremost. You can significantly enhance your site’s UX just by speeding up its loading times.
Page speed is an essential part of SEO, as it is one of the many ranking signals that search engine algorithms consider. If you want to test your page speed, visit this website and enter your URL. Google can analyze your web page and see if its contents are well-optimized.
3. NON-OPTIMIZED IMAGES AND VIDEOS FOR SEO
Search engines do not perceive images and videos in the same way as humans. Without a pair of eyes, the only way search engine bots crawl through web pages and analyze an image is through texts.
That is why you should optimize your images and videos in Singapore for SEO. Search engine bots crawl through websites by comprehending texts above all else. By using alt texts, you can help search engine bots crawl through your website more efficiently.
When adding alt texts, title tags, and meta descriptions to your images and videos, use relevant keywords and create unique content. Doing so should provide search engine bots with a better context. As a result, they can index your images and videos properly.
Also, when it comes to optimizing your images, make sure they have the appropriate file size by reducing or compressing them. It will positively affect your page speed, thus impacting your SEO rankings as well.
4. NOT OPTIMIZING YOUR WEBSITE FOR MOBILE USERS
Ever since Google released its Mobilegeddon update, mobile responsiveness has been a critical ranking factor for SEO services in Singapore. Because of this update, you have to ensure your website is mobile-friendly.
Many of your customers probably own mobile devices, such as smartphones and tablets. Whenever they visit your website, they might be using one, so focus on enhancing your site’s mobile responsiveness. Not only will it improve your site’s UX for mobile users, but you can significantly improve your SEO rankings, too.
To know if your website is mobile-friendly, visit this website and enter your URL. Google shall conduct a test to find out if your website runs smoothly on mobile devices.
If your website has failed the test, then focus on optimizing your website for mobile users. To do so, here are some tips that should help:
- Use responsive web design
- Optimize your images and videos
- Improve your website speed
- Implement Accelerated Mobile Pages (AMP)
5. MISSING A 404 PAGE
You probably want to give your customers the most inviting and convenient digital experience on your website as much as possible. In that case, remember to add a 404 page for visitors who might have entered a wrong URL or clicked on a broken link on your website.
The purpose of creating a 404 page is to convert a negative experience into a positive one. You can design a spectacular 404 page for users who have encountered a broken page on your website. Besides inserting captivating visuals to entice visitors, you can also insert links to redirect visitors to other pages on your website. In doing so, you could increase their dwell time and reduce your bounce rate, thus improving your SEO rankings.
Web design is a crucial aspect of SEO and digital marketing in Singapore. Remember to design your website not only for your customers but also for search engines. Keep that in mind to boost your SEO rankings even further.
Get in touch with a trusted SEO agency in Singapore like OOm for more tips and tricks.